"Honoring the timeless spirit of Madinah through a contemporary expression of place, heritage, and belonging."

Overview
Madinah City Brand is a comprehensive city branding initiative created to establish a unified identity for one of the world’s most historically and culturally significant cities. The project aimed to express Madinah’s unique character, heritage, and spiritual significance while positioning the city as a welcoming global destination for cultural and historical experiences.

Design Direction
The identity was inspired by the distinctive elements that define Madinah’s character, translating its natural landscape, cultural heritage, and welcoming spirit into a contemporary visual expression. The concept brings together three symbolic elements: the stone formations that reflect the city’s historical depth, the palm trees that represent its generosity and hospitality, and the pigeon as a symbol of peace and welcome.