“A renewed expression of Saudi Arabia’s investment ambition, designed to welcome global opportunities and connect investors with the Kingdom’s future.”

Overview
Launched in 2018, Invest Saudi is the Kingdom’s national investment promotion platform, supporting global businesses seeking to establish and expand within Saudi Arabia. The platform serves as a gateway for investors, providing guidance and support throughout their investment journey while showcasing the opportunities created by the Kingdom’s transformation.

Design Direction
The design direction focused on evolving the existing Invest Saudi identity into a more meaningful and contemporary expression aligned with the Kingdom’s investment ambitions. The uplift preserved the equity of the original brand while introducing a stronger visual narrative that communicates openness, growth, and future opportunity.

The refreshed identity introduces a more distinctive color language, combining inviting purple tones that represent openness and connection with a green-teal palette symbolizing progress, growth, and upward momentum. Together, these elements create a brand expression that reflects Saudi Arabia’s role as a destination for global investment and innovation.