"A new chapter for Makkah, where urban transformation meets the spiritual significance of the city."

Overview
Masar is a mega urban regeneration and development project in the heart of Makkah, designed to enhance accessibility, mobility, and the overall experience surrounding Al Masjid Al Haram. The project aims to create a contemporary urban destination while preserving the cultural and spiritual significance of the place.

Design Direction
The design direction was inspired by the relationship between place, movement, and identity. By looking at Masar from above, the project’s unique urban composition became the foundation for creating a distinctive visual expression. The aerial perspective was simplified into geometric forms, transforming the physical character of the development into a memorable brand symbol.